How to Get More Out of Your Small Business Website

Sometimes I write something for another website and think, “I wish I’d posted that on my own blog! My readers would get a lot of value out of that!”

… duh, I can still let you know where to find it!

If you’re want to make the most out of your online presence, I highly suggest checking out these three articles. Not only will you learn a lot, you’ll leave with concrete actions you can take LITERALLY TODAY to start making your website better. And what’s more awesome than that?

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How to Start Getting Results from Your Small Business Website

“One of the most successful business blogs of the past decade was by a company that sells fiberglass backyard pools — not an area of business usually associated with blogging! The company cut their marketing budget by hundreds of thousands of dollars and focused on producing quality blog posts that answered the questions prospective customers always asked. The result? Millions of potential customers landed on their website, resulting in millions of dollars in sales.“

Does Your Small Business Website Make These Mistakes?

“If you think only picky teachers care about bad grammar or poor spelling, you may be surprised to learn that your customers care too — a lot. A survey in the United Kingdom found that 74% of website visitors notice bad grammar and spelling on websites. And for 59% of them, it’s enough to make them click away. Even more, 89% would not use a company that had incorrectly translated their site into English.”

Why Your Small Business Needs an Email List Yesterday

“An email list gives you a platform to contact customers directly — customers who have expressed interest in your products or services, who have invited you into their inbox. A whopping 50% of customers report that they always open emails from their favorite companies. That’s traffic that you could be taking advantage of, without paying a third party for access or asking for permission.”