When you’re trying to write a blog, one of the worst things is to find yourself suddenly staring at the computer with no idea what to write.
“Post consistently” is one of the cardinal rules of blogging. But if you find yourself stuck on ideas, it’s easy to get behind and stop posting at all.
For those days when you can’t think of a single darn thing to write, here are 15 types of blog posts that you can turn to.
I use these ideas for myself and my clients regularly. Just make sure to make them unique, interesting, and relevant to your readers. Remember, it’s better not to post than to post boring, poorly written content!
15 Types of Blog Posts That You Can Use for Any Site
- Lists – Everybody loves a good list, especially on the internet (see: this post). They’re easy to read on the go and contain a lot of information in a simple format. Keep it interesting with different types of lists: Top 10, Best of, 5 Things You Didn’t Know, and many others.
- How To’s – Everyone is online looking for knowledge. So tell them something they didn’t know before with a well thought-out How To. Share your expertise, and you will become a go-to resource for your readers.
- Q & A – If you get a lot of questions in your comments or in emails from readers, use them as your inspiration! You can pick one and answer it in depth, or do a round up of several questions and answers all at once.
- Useful Apps – It’s a good bet that a large portion of your audience has either a smartphone or a tablet these days, so app recommendations will be useful to them. Just be sure to update your rec’s in a new post every 6-9 months.
- Experts & Legends – Get the scoop from a well-known authority figure or niche expert by asking them for an interview. Not only will it give your readers new info, the person you interview will probably send their audience to your site!
- Behind the Scenes – Give your readers a peek into the inner workings of your business or life. Blogs are inherently a little voyeuristic, so play to that. Your audience will start to relate to you on a personal level.
- Promotions – You don’t want to be selling all the time, but if you have a special deal or new product, don’t be afraid to write about it! Just be upfront the fact that you are selling, otherwise you won’t seem genuine.
- Success Stories –Inspirational stories are always a great idea; readers love to know about people who achieved the sort of success they’re striving towards. Don’t be afraid to go into detail; readers want to know how to make your success happen for themselves.
- Whoops Stories – Did you mess up somewhere along the way? Share the lessons you’ve learned. Not only will it serve as a caution to your readers, it will humanize you and make you more interesting on a personal level.
- Video – There are so many options for this one. Interviews, day in the life, product information, montages… Whenever you make a video, don’t just put it on YouTube. Give it its own post on your blog as well.
- News & Events – Share what’s going on with you and your business! Upcoming events, exciting products, where you’ll be around the web and around the world.
- Tips & Hacks – Everyone wants to know how to work better or smarter. Share your tips for achieving a goal, putting together a product, or launching a campaign.
- Must-Have Resources – Is there a product or resource you can’t function without? Recommend it to your readers. Just make sure to disclose if the company is sponsoring you or not and always give an honest opinion.
- Testimonials – These should be used sparingly, otherwise they can seem too salesy. But if someone has worked with you and achieved success, ask them to share their story as a case study to show your readers what is possible.
- Funny Posts – Everyone needs something a little lighthearted now and then. If you have a humorous voice, let it come out now and then. Just be sure to keep things upbeat and avoid too much snark, as it can become off-putting.
Do you have a go-to style of blog post that you use when you’re feeling stuck?
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