Productivity is, in my opinion, a pretty loaded word.
Sure, it sounds good, but the way a lot of the small business and entrepreneur culture out there uses it, productivity means "putting your entire personal life, physical health, and emotional well-being on hold in order to cram as much work into as few hours as possible while working towards 100 of ... Read more
Expert Insight: How to Write for Your Target Customer
A few weeks ago, I had the privilege of interviewing some marketing experts for an article I wrote.
I would definitely recommend reading through the article itself, which is all about creating a target customer profile and using it to ... Read more
When a Blog Isn’t Right for Your Small Business
Do any of these scenarios sound a little too familiar?
You tried to create a blog but just can't get good traffic to it.
You don't want really want to create evergreen content -- you're more interested in things that are immediately relevant.
Images related to your business do more to catch attention than words. ... Read more
11 Tips & Tricks Your Small Business Will Thank You for Learning
Summer is flying by, but luckily, I love the energy that comes with fall.
You too?
It's a great time to take stock of what has worked this year, what progress we made on those big goals we set moooooonths ago, and come up with a new plan to take is through this final stretch of 2017.
Oh, and it's also a great time ... Read more
Dos and Don’ts for Small Business Owners Outsourcing Work
I recently reached an exciting point in my life as a small business owner: I hired my first employee.
("You're a job creator!" my husband proudly proclaimed, because he's the best.)
Hiring someone to help you out is both a wonderful and stressful milestone for business owners, whether you're bringing on a full-time employee, a ... Read more
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