May wrapped up last week, so give yourself a high-five for making it nearly halfway through the year rocking your small business!
I was too busy learning from the amazing advice of six small business owners to share my normal assortment of internet-gathered wisdom. so here it is, a week late. There are some fascinating reads this month!
Must-Read Links for May (in June)
Sharing is caring on the internet, and in the business world it even gets a special name: content curation. Here’s how to do it right to actually grow your business and your audience.
It’s never too late to reinvent your career — and that doesn’t have to mean changing professions or moving to Bali to work from a beach.
Blogging is big business these days. But this glamorous career isn’t as effortless as it seems.
Pro-bloggers, we learned, must continually reconcile a series of competing demands: They have to appear authentic but also remain on brand, stay creative while tracking metrics, and satisfy both their readers and the retail brands that bankroll them. Many work up to 100 hours a week, and the flood of new bloggers means companies increasingly expect to not have to pay for partnerships.
And on a similar note, why so many big bloggers and the brands they partner with are in danger of action from the FTC (a must-read if you run or pay for any sort of sponsored content!)
Excellent timing for summer: 21 client-winning moves to make when business is slow. (I’m great at #4, working on #3, and almost completely lacking #2. Whoops.)
I love systems, especially when they look pretty in addition to saving me time.
Confession: I know nothing about Periscope. You too? Head here.
How a blog post gets made. A fascinating step-by-step through the creative process.
Almost 7 years later this site is not just a job, not just a career, but has now turned into a full blown business with hundreds of thousands of unique readers a month. There are now four full time people, 6 market researchers and 2 contributors. Somehow still saying the word “blogger” sounds so young and silly but it shouldn’t because turning your hobby into a full-time company is something not to be ashamed of.
YES. Why I don’t work for free (and why it’s a more complicated issue than it seems).
Advertising on social media can feel RIDICULOUSLY complicated for a small business. But this makes Facebook ads seem much simpler.
(Plus, one change that can make your Facebook ads MUCH more effective.)
And a few posts you may have missed here:
how to overcome a motivation slump + email marketing stats you need to know + the mistake that is scaring away your customers
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